The Business of Sport.
BUILT FOR GROWTH.
g6 is a growth partner consultancy for ambitious sports businesses, organisations and investors looking to unlock new commercial opportunities, build powerful partnerships and expand into new markets.
Commercial
Partnerships
Investment
Expansion
Led by Claire Smillie, g6 partners with clients at critical moments of growth, helping to make confident decisions, connect the right people, and move forward with clarity.
Based in Dubai with clients worldwide, g6 sits at the heart of business strategy, supporting growth that is intentional, credible, and built to last.
Taking sports businesses to the next level.
We work alongside established businesses and organisations in sport to identify where the next stage of growth can come from – we then help to make it happen.
That could mean entering a new market, developing new revenue opportunities, building strategic partnerships, attracting investment or creating a stronger commercial model around an existing business.
We don’t deliver a strategy and walk away.
We work alongside our partners from opportunity through to execution.
Built for ambition.
We work with established organisations and decision-makers looking to create greater commercial value.
Sports Businesses & Organisations
New revenue streams, investment, stronger business models and the next stage of growth.
Clubs, Rights Holders & Sports Properties
Sponsorship, partnerships, licensing, fan engagement and new commercial opportunities.
Brands
Finding the right athletes, properties, partnerships and awareness opportunities within sport.
Investors & Ownership Groups
Identifying acquisition opportunities, assessing commercial potential and supporting growth post-investment.
International Sports Concepts
Taking proven leagues, franchises, venues, academies and sports formats into new markets.
Claire Smillie
Owner & Founder, g6 Global Sports Ventures
25+ years in sport…
still excited about what comes next.
Claire Smillie is a Strategic Growth Partner with more than 25 years of lived and commercial experience in sport.
From athlete and coach to entrepreneur, board member and commercial leader, Claire has experienced the industry from almost every angle.
She started her first business at 15, sold a business at 24 and has since helped sports businesses scale to seven figures, working alongside athletes, global brands, major clubs, founders, CEOs and boards.
Today, Claire works at the intersection of sport, business and opportunity – helping established organisations unlock commercial growth, build strategic partnerships, attract investment and expand into new markets.
She is also a Board Member, Visiting Professor in Sports Management (Mumbai) and public speaker, and is currently writing her first book on building a personal brand in sport.
Based in the Middle East and working internationally, Claire leads g6 alongside a global team of sports industry experts and trusted partners.
Away from the office, she’s a huge sports fan, avid traveller, padel tennis lover and optimistic golfer.