The Business of Sport.
BUILT FOR GROWTH.
The Business of Sport.
BUILT FOR GROWTH.
g6, led by global entrepreneur Claire Smillie, is a strategic growth partner consultancy for ambitious sports businesses, organisations and investors looking to unlock new commercial opportunities, build powerful partnerships and expand into new markets.
Commercial
Partnerships
Investment
Expansion
g6 partners with clients at critical moments of growth, helping to make confident decisions, connect the right people, and move forward with clarity.
Based in Dubai with clients worldwide, g6 sits at the heart of business strategy, supporting growth that is intentional, credible, and built to last.
Taking sports businesses to the next level.
We work alongside established businesses, investors and organisations in sport to identify where the next stage of growth can come from – we then create a partnership to make it happen.
That could mean entering a new market, developing new revenue opportunities, building strategic partnerships, attracting investment or creating a stronger commercial model around an existing established business.
We don’t deliver a strategy and walk away.
We work alongside our clients from opportunity through to execution.
Built for ambition.
We work with established organisations and decision-makers looking to create greater commercial value.
Sports Businesses & Organisations
New revenue streams, investment, stronger business models and the next stage of growth.
Clubs, Rights Holders & Sports Properties
Sponsorship, partnerships, licensing, fan engagement and new commercial opportunities.
Brands
Finding the right athletes, properties, partnerships and brand awareness opportunities within sport.
Investors & Ownership Groups
Identifying acquisition opportunities, assessing commercial potential and supporting growth post-investment.
International Sports Concepts
Taking proven leagues, franchises, venues, academies and sports entertainment models into new markets.
Claire Smillie
Owner & Founder
g6 Global Sports Ventures
25+ years in sport.
Driven by ambition.
Focused on growth.
Built to win.
Claire Smillie is a Strategic Growth Partner with more than 25 years of lived and commercial experience in sport.
From athlete and coach to entrepreneur, board member and commercial leader, Claire has experienced the industry from almost every angle.
She started her first business at 15, sold a business at 24 and has since helped sports businesses scale to eight figures, working alongside athletes, global brands, major clubs, founders, CEOs and boards.
Today, Claire works at the intersection of sport, business and opportunity – helping established organisations unlock commercial growth, build strategic partnerships, attract investment and expand into new markets.
She is also a Board Member, Visiting Professor in Sports Management (Mumbai) and public speaker, and is currently writing her first book on how to build an influential personal brand in sport.
Based in the Middle East and working internationally, Claire leads her g6 global team of sports industry experts and works daily with trusted industry partners.
Away from the office, she’s an avid traveller, live sport spectator, padel tennis lover and optimistic golfer.
