TOGETHER WE CAN BE THE DIFFERENCE.
We are dedicated to driving the expansion of the global sports industry. We provide strategic guidance and tailored solutions to overcome challenges, capitalise on opportunities, and achieve sustainable growth.
Led by our visionary owner & founder, Claire Smillie, we are committed to empowering the future of sports. Whether you’re an athlete, a sports club, a business, or an innovator, we’re here to help you succeed and make a lasting impact on the world of sports.
Sports industry growth is our core focus. Whether you’re an emerging business start-up, an established enterprise or a sports academy/club we will help you thrive in the competitive sports market. We can help you navigate:
Recognising that not every aspiring athlete will play professionally, Game Plan’s core mission is to keep young people connected to the sports industry by offering them alternative career paths beyond the field.
And for those on the path to professional sports, we introduce Game Plan PRO. Designed for young athletes aged 14 and above who are on track for a professional career, Game Plan PRO prioritises their athletic journey while preparing them for life beyond the game.
Game Plan: Where passion for sports meets business potential.
We also specialise in helping sports navigate the rapidly evolving technology landscape and AI-driven sports data.
Choosing the right technology is crucial in today’s world, where digital innovation drives performance, fan engagement, and operational efficiency.
We provide expert guidance to ensure you select the tools that align with your goals, streamline your processes, and give you a competitive edge.
In a fast-paced industry like sports, staying ahead with the right technology and data isn’t just important, it’s essential for success.
Let us help you make the smart choices that will propel your players and business forward.
The visionary behind g6, brings over two decades of experience in global business development and a career in professional sport.
Recognised as a leading authority and advisor in the sports industry, Claire specialises in driving sustainable growth for businesses in the sports sector through innovative strategies, market expansion, and strategic long-term partnerships. As an owner of multiple businesses and with investments in other leading organisations, Claire really does love all things business and sport.
Claire has had the privilege of working with some of the world’s most influential global brands, each partnership serving as a cornerstone in her vast and dynamic professional network. This demonstrates her ability to build and maintain genuine strategic relationships, ensuring long-term success.
